Erik Gibb
user experience

Snippets from the article:

• U.S. men are doing more and more grocery shopping but retailers are still not doing much to make the trip any more enticing
• Men do represent a large part of grocery shopping dollars and they aren’t being very well accommodated … sales are being lost
• Men have difficulty finding items, forego buying rather than risk purchasing a substitute for an item on the grocery list and hesitate to ask for help if they can’t find an item
• Unlike women, male shoppers typically focus more on convenience than price, and retailers will need to cater to that
• The Shopping Buddy, a wireless computer on shopping carts alerts shoppers to certain items they might want using information from shopper loyalty cards
• Unlike women, men tend to hone in on the specific thing they want to buy instead of surveying the entire aisle… can be a problem for manufacturers and retailers trying to promote new products
• Great at picking out the stuff that they bought before. It’s the new stuff, or something new and different that a manufacturer is trying to promote, that they have trouble with
• Men also tend to bristle at the overwhelming number of choices in grocery aisles, with the cereal aisle being one prime example
• “One guy I thought was going to have a nervous breakdown in the cereal aisle,” Putnam said, adding that this man, in his early 30s, worked the night shift as a police officer in a dicey part of town and was otherwise used to stressful situations.
• Retailers still refer to their main customer as “she,” with women still doing the majority of the family shopping, so a major overhaul of stores to make them more attractive to men is not likely.
• But food retailers in general are focusing more and more on segmentation — tailoring store offerings to shoppers most likely to shop there or that they want to attract. This strategy could attract more male shoppers.

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WiFind from Tasty Apps is a neat little replacement for Airport menubar item that adds some cool features. Specifically it shows right in the drop-down menu both whether or not networks are locked and also each WAP’s signal strength. This is surely a much handier way to check all those networks at your local coffee shop, rather than just trying to connect to each one. It is worth pointing out, however, that WiFind does its magic via a SIMBL plugin. (Read More)

Great opportunity to surface exactly the right information in a dashboard format. Both the signal strength and the password protection status are crucial when deciding what network to choose. I have 6 different wireless boxes in my house i can connect to, but I’m never sure which one is the right signal strength based on my current location. I haven’t tried it yet, but I will, and hope it lives up to it’s promise.

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YouTube Tests New User Interface with Thumbnail Previews, “Time Stamps” and More……

YouTube has just begun to test a user interface with new with thumbnail previews of related clips.

It also creates a destinct url for spot in a video. So, you don’t need to watch a whole video to see the clip of dog singing to get the good part, you can just create a location within the video. This functionality was part of Google Video, which is shifting considerable resources to YouTube. More enhancements to come.

via BeetTV and Google

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